Stop the profit leak
Every stem, sundry and wrap gets counted — so the "little extras" that felt kind stop quietly draining your margin. You keep the money you've earned.
$2,500found in one florist's first week
Built by a florist, for florists
You're Working Hard. But Are You Actually Making Money?
Florist IQ is the florist pricing software built by a working florist — so it fits the way you run your shop. Know your true costs, price every arrangement with confidence, and protect your margin every single time.
- 30-day free trial
- No credit card, no lock-in
- Used by florists across Australia
5 min
to enter a market invoice
Seasonal Hand-Tied
David Austin roses×9$22.50
Disbud chrysanthemum×5$9.00
Native foliage & greens×1$6.80
Kraft wrap & ribbon×1$2.40
Labour & overheads18 min$14.20
Total cost to make$54.90
Recommended sell price$169.00
Margin protected
0%
On target — nothing walking out the door for free.
$2,500
found in week one by one florist
As seen in florist education and industry programs
Leah Mitchell Floral Education
Flourish Program
The Ivy Institute
Floristry Business Training
The Flower Magazine
As Featured In
Does this sound familiar?
Your shop is busy. But the profit just isn't showing up.
You pour everything into your florist — the early mornings, the market runs, the late finishes getting wedding orders right. But at the end of the week, you look at the numbers and something doesn't add up.
Most florists aren't losing money because they're bad at business. They're losing it because spreadsheets, gut feel, and copying competitor prices were never built for the way floristry actually works.
That extra disbud you added
without charging for it — across 50 orders a week, that's hundreds of dollars walking out the door.
Flower prices that changed at the market
but haven't been updated in your pricing — every arrangement since is eating into your margin.
A team member who prices "by feel"
because there's no consistent system — that inconsistency costs you more than you realise.
The Florist IQ difference
Finally, a pricing tool that thinks like a florist.
Florist IQ connects your real stock costs straight to your arrangement pricing. No more guesswork. No more end-of-week surprises. Just three things that change for good.
Price with total confidence
The margin calculator shows exactly what each arrangement costs — flowers, sundries, labour — and what to charge to hit your target profit. Pricing becomes a tool, not a gamble.
100%of the margin, protected
Get your evenings back
Your whole team prices from the same system — you, a junior, a Saturday casual. No more late nights recalculating, no more "by feel" upgrades that kill your margin.
40%revenue growth in 6 months
Built from a real florist's pain
I couldn't find a tool that helped me price flowers. So I built one.
"When I opened my florist in Central Queensland, I had a solid business background — but I couldn't find a single tool that helped me price flowers accurately. So I built one."
— Melissa Westcott, Founder, Florist IQ
Florist IQ is a cloud-based pricing and profit platform designed exclusively for independent retail florists. Enter a new flower invoice when it arrives from the market, and your arrangement prices stay accurate automatically.
Read Melissa's story
Melissa WestcottFounder · working florist, Central QLD
How it works
Up and running in an afternoon — accurate from day one.
Have your current flower pricing handy and the guided wizard walks you through everything. Nothing needs to be perfect before you start.
01
Enter your flower invoice
When your order arrives from the market, pop your cost prices in. It takes about five minutes — and it's the only number-crunching you'll do.
~5 minutes02
Set your margins
Tell Florist IQ the profit you need to make after rent, wages and overheads. It works out what every arrangement should sell for to get you there.
One-time setup03
Price every arrangement
Build any design in Front of House and get an accurate price instantly. Costs change at the market? Update once and every price re-calculates for you.
Auto-updates
Inside Florist IQ
See your stock, your sales and your true profit — at a glance.
Your dashboard shows what's really happening in the shop: stock on hand, sales, and the profit you're actually keeping. Everything ties back to the flower costs you entered — so the numbers are yours, not a guess.
-
Live profit, not a hunch
Watch stock on hand, total sales and total profit move in real time as you trade.
-
Every arrangement, priced right
Your catalogue works like a recipe book — every design costed with the right stem count.
Everything the shop needs
One system for the whole day-to-day.
From the market run to the front counter — Florist IQ handles the numbers so you can get back to the flowers.
Auto price updates
Update your cost pricing after each market run and every flower and arrangement price re-calculates automatically.
Margin calculator
See exactly what each arrangement costs to make and what to charge to hit the profit your business needs.
Stock management
Know exactly what's in stock to make ordering easy — even when you're nowhere near the fridge.
Waste tracking
The secret weapon. See what's going to waste from age or quality, spot the trends, and order the right flowers.
Your priced catalogue
A go-to recipe book for every arrangement — priced, with the right stem count for every design.
Consistent team pricing & reporting
Multiple users all price from the same system, and clear reports show what's selling and where waste is going.
Real florists. Real results.
Here's what changes when you know your numbers.
40%revenue increase in 6 months
"I used to think being a florist meant working harder to make it work — now I know it's about pricing smarter. Florist IQ gave me back control and confidence. It's the best thing I've done for my business."TaniaFlorist, Regional NSW
In her first week Tania found $2,500 in lost revenue — the extra flowers added without charging, the wrap that never made it onto the invoice. Six months on, she'd grown revenue 40%, brought on an extra team member, and taken her family on a holiday.
Watch — 1 min 23
Leah Mitchell shares Florist IQ with her florists.
Florist IQ features in Flourish, the business program from Leah Mitchell Floral Education — where florists learn to price with confidence and build a business that actually pays them. Press play to hear Leah's take.
Leah MitchellLeah Mitchell Floral Education"Florist IQ has taken the pain out of pricing and now our pricing is always consistent. It's unreal."
— Rhiannon"As soon as we made Florist IQ part of our everyday process, the difference was instant. Our junior florists now price with confidence — those one extra disbud moments don't slip through anymore."
— Moranbah Blooms$2,500found in lost revenue by one florist in her first week
40%revenue increase reported by Tania after 6 months
5 minaverage time to enter a new flower invoice
30 daysfree trial, no credit card required
Simple, honest pricing
Less than a bunch of flowers per month.
Start with a 30-day free trial — no credit card, no lock-in. Keep going for one clear price, everything included.
Monthly
Flexibility with no commitment
$49.95/ month
- Full onboarding, done for you
- Stock, pricing & reporting
- Training & ongoing support
- No lock-in — cancel anytime
Annual
Best value — two months free
$499.95/ year
Save ~$99 a year
- Everything in Monthly
- Works out to ~$41.66 / month
- All new features included, always
- Multiple users for your whole team
Free tool — nothing to install
Not ready for a trial? Start by knowing your real margin.
Pop in the figures for an average month — your revenue, stock costs and expenses — and the free Margin Calculator shows you where your profit is actually going, and what pricing consistently could be worth.
- Your true margin, current markup and net profit
- Four "what if I priced consistently?" scenarios
- Takes about five minutes — your numbers never leave your browser
Your average monthExample
Revenue$60,000
Cost of goods$27,600
Operating expenses$16,790
Current markup2.17×
Net profit now$15,610
Net profit priced at 4.5×
$79,810
Before you start
The questions florists ask us most.
Most florists are up and running in under an hour. Have your current flower pricing handy and the guided wizard walks you through everything. Nothing needs to be perfect before you start — you can update and adjust as you go.
Yes — that's exactly who it was built for. Whether you have one staff member or a full team, Florist IQ scales with you. The 30-day free trial is the easiest way to see how it fits your shop.
That's exactly the problem Florist IQ solves. When your new flower invoice comes in, you update your stock costs — a five-minute job — and Florist IQ automatically adjusts your arrangement pricing to keep your margin protected.
Yes. Florist IQ is designed so your whole team — from experienced florists to junior staff — prices consistently from the same system. No more guesswork, no more "by feel" pricing.
Ready when you are
Ready to find out what's hiding in your numbers?
The florists who thrive in the next five years won't be the busiest ones — they'll be the ones who know their numbers. You don't need to overhaul your whole business. You just need to start with pricing.
No credit card required. No lock-in. Cancel anytime. Set up in minutes.